• I’m not getting paid what I’m worth
• My clients drive me crazy, or:
• I don’t get enough clients
• Why can’t I get ones I like and who do what it takes?
• I can never explain what I do so people get it right away
• I feel like everyone else does what I do–how do I stand out?

THE ANTI-BRAND
No matter whether you have *tried* to create a brand for yourself or not, you are experiencing the effects of having one: but it’s what I call the anti-brand…people are describing you in the way *they* see you–in a way which is not necessarily great, because you haven’t guided them to see you in a way in which you want to be remembered.

How DO you want people to remember you?

As that woman who does that weird energy stuff? That carpenter guy? That blogging guy? Or the go-to gal for women who are transitioning from empty-nester to energy practitioner? Or the guy who makes it easy to create and market info-products online?

WHAT MAKES YOU STAND OUT?
If you think having a brand identity allows people to find you in the chaos will help you sail through economic down-times more easily, you’re right. It will, because those who need you and can afford you will find you and make use of your services.

I’ve been speaking a lot this past couple of weeks with my friend, Samantha Hartley, the branding expert I met last year and whose course I took. (More HERE)

She’s about to start delivering the improved version of that same course next week. I wanted to find out if it was something you would be interested in. (EnlightenedMarketing.com–but don’t go there yet!).

She’s the one who helped me get clear on:

• what to do and when,
• with whom
• and why…
• so I could stand out in the vast crowd of marketers onlne
• in order to make sure I attract the right clients specifically for me, so they will be happy to do what they need to do in order to get the results they want,
• and who will pay me happily and enthusiastically
• and refer other people to me.

Sound like something you want for your own business? Read on.

I got Samantha to write an article that illustrates the value of creating a brand so you can show up in the marketplace. There are more and more people entering the business domain, so you need to be able to differentiate yourself in order for people to find you. Read it HERE.

TAKE YOUR BIZ TO THE NEXT LEVEL
I also interviewed Samantha so I could get more info on branding for you, in case you’re at the point where you’re ready to take your business to the next level. I call it: Can People Find You Amidst the Marketplace Chaos? Click on the I Dare You Radio logo to the left, or Listen to this important information HERE.

What’s really cool is that just for listening, you can get a FREE brand assessment (worth $500!) and a FREE Business Success Maps guide from me (worth a fortune if you use it and update it!). You’ll get the link to both on the interview *only.* Plus you also get a couple more goodies I won’t mention here….

We also created a shorter (12 min.) audio for you about the Branding Action Roadmap Course, which you can hear here (hear hear!): Are You Invisble in the Marketplace? The Branding Action Group will Save Your Pretty Butt! Click on the I Dare You Radio logo to the left, or LISTEN HERE

You’ll discover what you get when you enroll in this amazing course, and she gives you–because you are a part of the Daring Dreamers Community–all the goodies you get with the entire package, plus a one-on-one with her, three bonuses, a huge discount…and 4 *extra* really great bonuses no one else gets just because you’re a part of the Daring Dreamers community! As well as a wee surprise giftie, just because….

OK, HERE’s Samantha’s article.

by Samantha Hartley, Enlightened Marketing Expert

I once had a client, Greg, who came to me for assistance with his marketing.

He’d invested a fortune in his company but wasn’t attracting enough paying clients.

He was scraping by, waiting for the momentum to kick in.

And it wasn’t kicking.

Greg hadn’t been frugal about his marketing materials. They were developed by professional designers and copywriters and were polished and fashionable.  There was only one problem: they didn’t communicate his brand.

Who do you work with? How do you help them? What do you do for them that no one else can do as well?  Why should anyone choose you instead of the alternatives?

That’s what your prospective clients want to know.  When people meet you or see your website, they’re asking, “How should I think about you? Where do you fit in the filing cabinet of my mind?”

Like Greg, many entrepreneurs who come to me for help with their marketing are actually struggling with an identity problem: they don’t have a clear one.

A brand is the unique identity of your business.  Your brand identity includes:

• Who your intended audience is
• What makes you the right choice for them
• Why they should believe your claims

In Greg’s case, he could have ditched the expensive brochures no one reads, and the confusing web site with puzzling images and just shared from his heart:

“I work with small business owners who are tired of hiring candidates who present well but don’t perform.  I help them to identify the profile of the ideal candidate and the best way to select them.  As a result, they hire the right one the first time, save money on training and make money by having a productive employee from the get-go.  My system doesn’t rely on self-reporting, so profiles are more accurate, as seen by our 92% retention rate.”

Now is that the example YOU would give of a brand identity?  More often people think of the Nike swoosh logo or Starbucks’ green mermaid.  But those aren’t brands – they’re logos.  You may think of Big Mac hamburgers, Crocs holey shoes and iPod players.  But those aren’t brands – they’re products.

Even for entrepreneurs and solopreneurs, brands need to be positioned, which means defining who they’re for and why they’re the best choice for them.  In the example above, we have an intended audience (small business owners) and a differentiator (very accurate profiles); this is the beginning of brand building.  In addition, you should articulate a brand promise (money saved on training and made on productivity) that lays out what to expect from an experience of your brand.

Volvo promises its cars are the safest. Ben & Jerry’s brand promises innovative ice cream flavors and social responsibility.  FedEx promises your stuff will be delivered overnight.  I promise you can increase sales without selling out.  What’s your brand promise?

Unenlightened marketers skip this step entirely and doom themselves to commodity status.  Do you want to be just another entry in the Chamber of Commerce directory?  Of course not!  You want to be the Starbucks of your profession.

Starbucks proved the power of branding by transforming a measly pennies-per-cup beverage into an experience its audience would pay scads of money for.  They expanded the coffee playing field from simply aroma and flavor to include atmosphere, skilled service (not from wait staff, but “baristas”), fair trade and more benefits than my poor little truck stop coffee counter had ever heard of.  How can you transform your own commodity into a brand?  (Hint: differentiated value)

The irony here is that almost every business has a brand identity of some kind, just not necessarily the one they want.  I’ve heard people refer to “the expensive place,” or “that weird guy who does something health-related.”  They’ve called brands “cars for old people,” or “the ones made in sweat shops.”  Our task is to brand ourselves, consciously, with an identity, and work to make it at least as prominent in the minds of our audience as the other impressions they receive.

If you don’t do it, someone else will do it for you, and you might not like the results.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

© Samantha Hartley 2009, EnlightenedMarketing.com

GO HERE (12 min audio) and HERE (26 min audio) TO FIND OUT about Samantha’s upcoming Branding Action Group Course!

So many people have asked me about using social media

Please understand that as far as using it myself, I am still a beginner, but I do recognize valuable info when I see it.

So here are 2 very good resources you can use:

How to use twitterfeed for your biz tweets. and

David Riklan’s Social Media teleclass: This was a great call – I listened in a couple days ago and learned a lot. Here’s his list of what he goes over:
*  The top 7 mistakes people make using Social Media.
*  How YOU can position yourself as an expert in any niche fast without spending a dime.
*  The top 4 ways people are generating leads through Social Networking.
*  The top 12 industries that are effectively using Facebook, Twitter, LinkedIn and YouTube.
*  Why Social Media is changing marketing forever (yay!).
*  How to use Social Media to generate great in.come.

 Whether you have already written your book or you have a book inside you aching to get out, thisFREE teleclass will reveal to you a whole slew of tips you ned to know in order to become a bes-selling author on Amazon.com.

Marketing Expert Kathleen Gage has led her clients through successful book launches and wants to show you how, too. This is an intro to her course, but she always fills her teleclasses with lots of tips and strategies you can use right away.

But she said that she was so worried about the “oncoming recession” and the “money-crunch” that she had almost stopped spending completely and was in a complete quandary about what to do.

I asked her what would happen to her business as an EFT practitioner if she knew how to get more clients and had more effective marketing tactics resulting in more sales.

She said she really doubted that she’d be able to do that.

So I asked her if it was a matter of spending the money, or if was it really that she didn’t trust herself to do or be able to do what it took to build her business and clientele.

She wrote me back and said she realized that it was, indeed, self doubt–and then she got the The Insider Secrets to A Successful EFT/Energy Business because, as she says, “I see that if I can help my clients with limiting beliefs, why can’t I tap my own down about the so-called money crunch, and take advantage of this offer? I understand now it will not only help me but it’s a way to defeat the mindset of “the sky-is-falling!” that we hear on the news and everywhere nowadays.”

One of the very coolest things I’ve discovered doing the Insider interviews with the EFT Masters, Experts and business experts I chose, is that each and every one of them is committed to and actually LIVE the principles of attraction we have all been so intensley exposed to in the past few years.

I invite you to get The Insider Secrets to A Successful EFT/Energy Business

Each expert is living proof of how to remain true to your spiritual values as you use your intuition and intelligence to create, build and guide your business. I am so impressed and excited to see it that I can hardly stand it. No more Old School hype, sell-sell-sell! Yay!

When I was in my twenties, I found a huge tome that had pictures and stories of various spiritual and metaphysical masters through the ages. I remember wondering how long it would take for the spiritual message in the book to become mainstream, to be revealed in a big way so it didn’t have to be secret anymore.

It’s happening now.

I’ll repeat that–IT’S HAPPENING NOW!

It really is. You’re doing it and I’m doing it--to the best of our abilities. And the people I interviewed–ordinary people like you and me who are committed to health and well-being and who have skills and talents to share with others to help make life better are already living the principles–are, in a big way, living, breathing and experiencing the results of adhering to these ideas.

If you
* Have wondered how to tell people about EFT because you think they will think it’s ‘too woo-woo’…
* Have allowed yourself to be freaked out by the so-called money crunch or recession…
* Want to know how to expand your reach beyond one-on-one clients without working more or harder or more expensively…
* Want to make more money so you can do more good in the world…
* Want to learn how to create products…
* Want to support yourself and your family so you can be comfortable and healthy enough to contribute to the world…
* Want to know how other really happy, successful, and powerfully effective EFT and business experts have built and flourish in their lives and businesses…

Then having The Insider Secrets to A Successful EFT/Energy Business is an absolute no-brainer.

What I’m thrilled about is that, although all of the experts espouse and adhere to the spiritual principles of the laws of attraction, they each individually follow the call of their heart’s desire in ways that fit them and their own style.

When you listen to the audios (and read the transcripts if you’re a read-it kind of person), you can see how one person completely follows her intuition without a shred of a plan while another likes structure within which to work and has a business plan.

You see that one takes 8 years to train as he builds an outside source of income so he can feel completely confident in his skills before he starts charging, and yet another starts charging after only six months.

Why would you want all this? Because you can take this idea from one interview, that idea from the other, and choose what you want to try out and fit it to your own personal style.

Regardless of all the marketers out there who say their way is ‘the only way,’ there IS no one-size-fits-all way to do it. The Insider Secrets to A Successful EFT/Energy Business gives you exactly what you need to make informed choices so you can BE YOU and be succesful as you live your own Dream, with your unique gifts, talents and skills.

You also get answers to insurance questions; information about intake application and agreement forms; and a complete resource list for marketing your business through writing articles and books. And so much more than I can list here.

You can’t tell I’m totally passionate about your success, now, can you?

I’ve even included an audio and marketing ebook I created just for this course that has resources, ideas and information I’ve collected and used successfully, myself. Including ideas for those of you who don’t know what niche to create, what books or articles or audios to make–you’ll see.

In my conversations with EFT Master Dr. Patricia Carrington last week about how much to set the final price, we both agreed that this is an invaluable resource for any energy practitioner and EFTer who wants to have a big impact through his or her work, and could probably go for over $3500.

But although it really is worth that, I want it to be easier to get, so you’re not even going to shell out half of that. (You can also get it pre-loaded on an MP3 Player/Flash Drive if you want–plug in the ear pods and play!)

So because you are a smart person–because if you weren’t you wouldn’t be reading this–and you take advantage of things before they go away, I invite you to get it now The Insider Secrets to A Successful EFT/Energy Business

I wish you the very best success in all you do, and hold the Vision of your complete happiness and delight in your life.

aloha -
Angela

==.==.==.==.==.==.==.==.==.==.==.==.==.==.==.==

© Angela Treat Lyon 2008 • I invite you to feel free to use this article as long as you use it in its entirety, including my © and contact information. Lyon at IDareYouRADIO.com • Thank you!

EFTinEveryHome.com
You can help get EFT into every home on the planet–just share this EFT Basics site with everyone!

PIGEES.com
The most unique Wealth-Building System Alive!

EFTBooks.com
The International Source for the best EFT Books

==.==.==.==.==.==.==.==.==.==.==.==.==.==.==.==

Samantha is an extremely knowledgable expert at helping business owners recognize and create their business’ brand identity.

What, exactly, IS branding, and why do you need to be so conscious of it, and careful in its creation?

Branding is, partly, your busniness card, how your brochures look, your office, how you cansweer the phone.

But even more importantly, your Brand IDENTITY is at the root of all that, and once created aligned with your values, talents, gifts and the value you bring to the marketplace, it expresses who you (or your business) are, what you do for your clients, and is your representative even when you’re not there to speak.

On this week’s Daring Dreamers Showcase, Samantha shares lots of hints and tips that can help you consolidate your thoughts and ideas about getting your brand created in a way that concisely and clearly communicates the value of your business.

Take her great brand assessment (free) at her site to see where your understanding of your business and its value and how you express it stands–you’ll get back a 5 to 11 page report according to the answers you give on the assessment. I took it, and learned a lot!

I invite you to listen in to our powerful conversation on this week’s Daring Dreamers Showcase with Samatha Hartley! Click on the link or the logo to get to the show.

But then I asked myself, if I were truly as committed to serving the lifting of our vibrational field as I thought I was, what more could I do to assist? And guess what I heard my inner voice say? You’re right – podcasting. Otherwise known as Internet Radio.

How does it help me serve? Ever heard of a little thing called iTunes? How many people go there every day to find music, interviews, messages and other audible material to enjoy and get inspiration? Literally millions.

Did you know you can get your podcast served up by iTunes – for no charge? Nots to mention the other freebie or low-cost podcast directories.

OK, so imagine you have a message you want people to hear. You’re a coach, or a preacher, or a healer, or a business leader, or an inspirational speaker. You know as well as I do the value of being able to get in front of people. Why would you deprive yourself of this one incredible way to get the word out – your word?

As soon as I heard about Raven’s Internet Radio course, I called her up and said, “I’m IN!” And I felt so lucky because I had just decided, the month before, to not do another course that was literally ten times the price. All of a sudden, here I was, able to get the same info – and more, as I discovered later -that was going to be taught in the other course! Cool.

What would you want to learn in an Internet Radio course?

• Just how easy it really is to create and launch your show without having to buy expensive equipment

• How being a talk show host can be a great platform for you and your business

• What type of format is best for you and how long your show really should be

• How to record, post and edit your show with ease

• The easiest way to create content for your show that will keep your listeners coming back for more

• How to get the guest of your dreams

• The fastest, easiest and simplest way to attract and build a worldwide audience

• When you should do a free vs. paid internet radio show or podcast

• How to make a profit from your show even when you’re first beginning

• The do’s and the don’ts to making your show a success

You’ve heard me speak of Raven Blair Davis before. I think she’s just HOT! She is so committed to your success that she offers way far and above what you see her tell you about on her website page. She even gives you individual coaching as part of the course.

I’m really loving it that I can call up and speak with some of the most amazing people I’ve ever met – AND get to have them on my show AND record the interviews for you – it’s such a gas!

Not only that, but since I’m able to tell someone I can promote them on my show, I’ve gotten all kinds of perks I’d never have gotten – like so far I have three of the top musicians in Hawaii gifting me with cuts from their albums to put behind the ad spots I run!

And I have one of the most respected business leaders in the world, BJ Dorhmann, helping me get in touch with influential speakers and leaders.

Could I have even dreamed of that before? Well, I probably could have, but didn’t. Now I sure do!

So imagine yourself able to speak with the people you love and respect, from whom you have gotten inspiration and motivation. Who are they? Start making lists now!

And who do you want to reach with your message? Write it down!

And what are some topics you like to expound upon? Write them down!

Now, you’ve already started on your podcast journey – what’s stopping you from going full-tilt?

Go for it! Imagine yourself five years from now having NOT gone for it – how does that feel? Ugh!, right? You don’t need that! Start living and expanding your most outrageous, fun, daring and beautiful Dream right now!

Why? Because when you do, you inspire the rest of us to keep going. You give us permission, simply by being who you are at your core best, to do the same. We want you! We want your gift – stop hiding it in the closet! All it’s doing there is gathering dust and moths! It’ll die in there! Bring it out and give it life!

You never know how you affect people. Everywhere you go, even if you don’t say one word to anyone, you affect others. Just by how you walk, dress, eat, speak, move, drive, interact. You could inspire some shy person today to stand tall just by holding your head high as you walk into the grocery store.

Imagine how it would be if your podcasts got out to not hundreds, not thousands, but millions of hungry listeners who crave your words and message!

Sign up for Raven’s course – you’ll be so glad you did! Email raven at Raven@WomenPower-Radio.com and tell her I sent you. The course starts October 28, and has room for ONLY 3 more people- jump now!

aloha -
Angela Treat Lyon

p.s. When you do, send me your receipt, and I will send you the MP3 for my Conquer Fear of Failure EFT session as a congratulations gift!

==.==.==.==.==.==.==.==.==.==.==.==.==.==.==.==

© Angela Treat Lyon 2007 • Feel free to use this article. Please use it in its entirety, including my © and contact information. Lyon at I-Dare-You.com • Thank you!

IDAREYOURADIO.com
I dare you live an Unprecedented Life!

PIGEES.com
The most unique Wealth-Building System Alive!

EFTBooks.com
The International Source for the best EFT Books

ClueCardReading.com
Your Subconscious Wants to Tell You Something….

==.==.==.==.==.==.==.==.==.==.==.==.==.==.==.==

When I interviewed PR firm owner, Tricia Molloy, (DivineWisdomatWork.com), she told me she depends on that presence!

Here’s an entrepreneur who walks her talk with her own life, and a book, Divine Wisdom at Work: 10 Universal Principles for Enlightened Entrepreneurs.

She also told me she loves Benjamin Franklin, has Bodacious, Big Dream Goals – and now does a set of speaking engagements teaching spiritual principles for employee groups at one of the largest home improvement stores in the US! You’ll find out, too, why her former minister, Carole O’Connell inspired her to go beyond her everyday thinking.

Why old Ben?
And why did that store’s folks “get” what she was talking about?

Ever hear of *craving* your goals? Want to discover a new way to make the spritual practical? Join us on tonight’s DARING DREAMER SHOWCASE with Tricia Molloy at IDareYouRadio.PodcastPeople.com!

aloha -
Angela Treat Lyon

p.s. And my heart-felt thanks to all of you who so very kindly wanted to help me out when my podcast host’s site crashed last week when you offered to send CDs of the shows you have downloaded – I’m so grateful. Thanks!

If you want publicity, radio is one of the best answers you can find. Broadcast and internet radio shows want you!

Want confirmation? You’ll want to check out Radio Publicity Expert Alex Carroll’s comprehensive, easy-to-read, 177 page Radio Publicity Manual that tells you how to get on huge radio shows, and how to turn your free radio publicity into a small fortune.

Here’s what Alex says you’ll learn from his Radio Publicity Manual:
• How I often make as much as TWO THOUSAND DOLLARS A MINUTE on the radio (p 44)
• 3 keys to landing interviews on the Super Stations
(ones with hundreds of thousans and even millions of listeners) (Chapters 5&6)
• How to get booked as a guest – even if your topic is boring! (p 12)
• 7 reasons why radio publicity is better than TV, hands down (p 7-8)
• Why a station’s wattage and market rankings are totally meaningless (p 10-11)
• Getting credentials to get you on the air, even if you’re a nobody (p 20)
• How to create a press kit that will make producers beg to have you as a guest on their show (Chapter 5)
• How to get the radio station’s receptionist to work for you, free (p 23)
• 3 secrets to getting invited back as a repeat guest … over and over again.
Virtually no one does this! (p 87)

And You’ll Also Discover:
• The 2 best days of the week to do interviews and why (p 55)
• A simple gimmick that costs less than a nickel, that can triple your responses overnight (p 86)
• Why “Public Affairs” shows are usually a waste of time (p 44)
• The one secret that will get you more radio interviews than anything else.
It’s so simple and yet so few people do it. (p 51)
• How to use other peoples’ publicity to get you booked as the guest (p 36)
• A very simple trick to get the host to ask you the questions you want to talk about.
It works more than 95% of the time. (p 34)
• A clever way to get the radio host to keep promoting you, weeks after you’re gone (p 86)
• The secret to getting your interview scheduled in a prime drive-time slot (p 56)
• Two reasons why taped interviews should be avoided at all costs (p 57)
• The one thing hosts want from guests more than anything else.
It’s not what you might think (p 72)
• Three subtle, but absolutely critical keys that send listeners scrambling to order your product at the end of your interview (p 80-81)
• How to get huge amounts of permanent free advertising on a radio station’s website (p 89)

I hear “I want to really get out there!” from people all the time. I suggest you get and study Alex’s Radio Publicity Manual closely, because using any one, or combination of, his tips will get you way more “out there” than if you continue as you are now.

The other thing you want is his newsletter. I’m a newsletter deleter, myself, because I get way too many of them and after a while they are same-old, same-old.

In the past four years since I started getting Alex’s emails, I have never wanted to so much as go near his unsubscribe link because he gives so much value. Every week you get a new tip on how to create good copy for your headlines, how to pitch a radio show producer, and others. It’s invaluable.

He also has high quality teleclasses with experts that you’ll want to be included in. I give him, the Radio Publicity Manual and his work a high five stars. * * * * *