I just finished reading Seth Godin’s book, Tribes: We Need You to Lead Us
If you haven’t picked it up yet, I’m thinking that you’ll want to if you have any interest at all in how our tolerance for push marketing is now close to zero, and instead we are actively drawn to, seeking and cultivating more connection, relationships and passion.
He says: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea….A group needs only two things to be a tribe: a shared interest and a way to communicate….Human beings…need to belong. We want to belong to not just one tribe, it turns out, but to many….Tribes make our lives better. And leading a tribe is the best life of all.”
He discusses social media (twitter, facebook, etc.) and how there are literally thousands of ways to connect, and how, with just one idea, each of us is a leader. He says, “The market needs you…and your vision and your passion.”
As a staunch proponent of living life with passion, I am so excited to see this book and its celebration of the individual’s potential to co-create a world of more passion and heart-filled creativity.
Get his book here: Tribes: We Need You to Lead Us