Is Your Brand an Anti-Brand by Mistake?
By Angela Treat Lyon on Sep 5, 2009 in - IDYRadio Show -, - Marketing -, - Your Biz Success -
IS THIS YOU?
- I’m not getting paid what I’m worth
- My clients drive me crazy, or:
- I don’t get enough clients
- Why can’t I get ones I like and who do what it takes?
- I can never explain what I do so people get it right away
- I feel like everyone else does what I do–how do I stand out?
THE ANTI-BRAND
No matter whether you have *tried* to create a brand for yourself or not, you are experiencing the effects of having one: but it’s what I call the anti-brand…people are describing you in the way *they* see you–in a way which is not necessarily great, because you haven’t guided them to see you in a way in which you want to be remembered.
How DO you want people to remember you?
As that woman who does that weird energy stuff? That carpenter guy? That blogging guy? Or the go-to gal for women who are transitioning from empty-nester to energy practitioner? Or the guy who makes it easy to create and market info-products online?
WHAT MAKES YOU STAND OUT?
If you think having a brand identity allows people to find you in the chaos will help you sail through economic down-times more easily, you’re right. It will, because those who need you and can afford you will find you and make use of your services.
I’ve been speaking a lot this past couple of weeks with my friend, Samantha Hartley, the branding expert I met last year and whose course I took. (More HERE)
She’s about to start delivering the improved version of that same course next week. I wanted to find out if it was something you would be interested in. (EnlightenedMarketing.com–but don’t go there yet!).
She’s the one who helped me get clear on:
- what to do and when,
- with whom
- and why…
- so I could stand out in the vast crowd of marketers onlne
- in order to make sure I attract the right clients specifically for me, so they will be happy to do what they need to do in order to get the results they want,
- and who will pay me happily and enthusiastically
- and refer other people to me.
Sound like something you want for your own business? Read on.
I got Samantha to write an article that illustrates the value of creating a brand so you can show up in the marketplace. There are more and more people entering the business domain, so you need to be able to differentiate yourself in order for people to find you. Read it HERE.
TAKE YOUR BIZ TO THE NEXT LEVEL
I also interviewed Samantha so I could get more info on branding for you, in case you’re at the point where you’re ready to take your business to the next level. I call it: Can People Find You Amidst the Marketplace Chaos? Click on the I Dare You Radio logo to the left, or Listen to this important information HERE.
What’s really cool is that just for listening, you can get a FREE brand assessment (worth $500!) and a FREE Business Success Maps guide from me (worth a fortune if you use it and update it!). You’ll get the link to both on the interview *only.* Plus you also get a couple more goodies I won’t mention here….
We also created a shorter (12 min.) audio for you about the Branding Action Roadmap Course, which you can hear here (hear hear!): Are You Invisble in the Marketplace? The Branding Action Group will Save Your Pretty Butt! Click on the I Dare You Radio logo to the left, or LISTEN HERE
You’ll discover what you get when you enroll in this amazing course, and she gives you–because you are a part of the Daring Dreamers Community–all the goodies you get with the entire package, plus a one-on-one with her, three bonuses, a huge discount…and 4 *extra* really great bonuses no one else gets just because you’re a part of the Daring Dreamers community! As well as a wee surprise giftie, just because….
Angela, Thank you so much for all your newsletters, I really look forward to them. Also for all your free ebooks.
Thanks you very much
Love Joy & Happiness
Margaret
Margaret | Sep 6, 2009 | Reply
It is my first time @ this blog and I really liked your articles, great work
Web 2.0 Tools | Sep 17, 2009 | Reply