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Milana Leshinsky: Musician Turned Millionaire Marketing Expert

Milana Leshinsky, Online Marketing ExpertLast week I had the honor of interviewing Marketing Expert Milana Leshinsky (Milana.com).

I was particularly pleased because I have gone through three or four of her online courses, and got great results with them. So I wanted you to meet her, find out all about her and her online marketing secrets.

After a childhood intensely focused on musical training, Milana emmigrated from the Ukraine in the late ’90s, expecting to continue her musiccal career. You’ll find out why that didn’t pan out, and how she jumped from music to enormous online marketing success – scared to death, not having known anything about computers or even what a mouse was!

You’ll also find out how Milana creates compelling marketing messages; why she doesn’t blink an eye over refunds; and how she discovered the secrets to membership site profits.

I was fascinated to find out why Milana insists on avoiding cleverness; how she finds out what her audience really wants (and why); and why it makes sense to sell your product before you even create it!

And, for those of you who shy away from charging high fees, listen up! Milana discusses why people will, indeed, pay your high-ticket fees; the value of specific packaging; and how to introduce yourself and your plan for instant recognition and sales.

EFT Master Rue Hass Interview<<< Click on the IDareYouRadio.com logo to the left, or on the link below to go to the first episode. Each of the four 15-minute episodes contain gems you’ll want to remember, so have your paper and pen ready to take lots of notes!

Click here for the Milana Leshinsky Interview

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Paul & Layne Cutright: Conscious Relationship Experts

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I am so happy to be able to bring to you one of the most delightful couples I’ve ever met: relationship Experts Paul and Layne Cutright.

Do you have a conscious purpose underlying your relationships?

Paul and Layne do, and they have been cultivating and nourishing it for over thirty years.

When they first met, there was one of those lightning strike moments we all read about but rarely experience – they knew then they were in for something different. And indeed, it certainly has been.

You’ll be fascinated to hear what they have made out of their commitment, how they purposely function through a gateway of loving experimentation and curiosity, and how many people they have helped over the years because of their own love for one another.

Transparency to the max

One of the things I love best about them is their willingness to be transparent, share from the heart, and do it with humor.

cutright-bkYou’ll hear how they discovered their own ‘spiritual arrogance’ (that would be hard for anyone to admit!), how they had a deep ‘Undoing’ that lasted almost three years and that completely changed their lives, and how they got through all that to swing up again into a greater arena of service.

IDareYouRadio.comClick HERE or on the Daring Dreamers Radio Logo to the left to get to the interview.

You can get their wonderful, eye-opening book here: You’re Never Upset for the Reason You Think, 2nd Edition

AND – as a special gift to you Daring Dreamers who listen in to the Show, Paul and Layne have made it possible to get one of their most valuable courses – their excellent Heart-to-Heart Communication Program – for 50% savings! Thanks, Paul and Layne!

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Here’s a tip from Straight from the Heart:

“Develop the ability, or at least the willingness, to see beyond others’ fears and limitations into their very heart of hearts.

“Regardless of the hardships or abuses that anyone has suffered, there is an untouched purity of spirit that may be brought forth simply by recognizing and acknowledging it.”

Layne and Paul Cutright
from their book, ‘Straight From the Heart’

I just love that. It makes me think of the space I like to be in when I’m doing a session with someone – empty of judgement, empty of agenda, guiding that still, powerful voice to come out from under all the layers of Other that have been piled on over the years.

It’s such an incredible experience when that happens! Suddenly all the anxiety, fear, anger, grief or sadness completely drains out of thm and this enormous nimbus of light envelops their body and the sun has reclaimed its residence in their hearts. It’s just lovely.

Why Was EFT Master Rue Hass’ Reputation On the Line?

EFT Master Rue HassYou’ll want to listen carefully to the tips Rue gives you about how to avoid the nightmare she went through.

What do you do if you’re an energy or EFT practitioner against whom your state has decided to stake a claim, claiming you are practicing therapy illegally?

Listen in to my interview with EFT Master Rue Hass as she tells us what she went through when the Colorado State Department of Regulatory Agencies tried to nail her for practicing therapy without a license.

It took months; but the most important outcome was something you may find surprising and deeply moving.

EFT Master Rue Hass InterviewPlease click on the I Dare You Radio icon to the left to go to the interview: there are four parts – I invite you to listen to all four short segments, and to pay close attention to the various tips Rue shares. Use the tips to avoid getting in red-hot-peepee trouble with The Man!

And if you know or work with other alternative, EFT or energy practitioners, please pass on the link to this page! Thanks.

CLICK HERE to get your downloadable checksheet that Rue has so kindly provided.


See the little stat counter above? This is the number of people who are looking at this article starting today, April 9th. There were already over 565 people who had downloaded it before I set up the stat counter, so add whatever you see there to 565.

I invite you to join me in an experiment: let’s see if we can get every EFT practitioner we know to come here and listen to the audio and download the pdf Rue made for us! Please refer this page to your EFT and energy practitioner friends, and anyone else in the help-people professions you think would value this information! Thanks!

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Kendall SummerHawk________________________________________________________

David Riklan, Founder of SelfGrowth.com

David Riklan, Foounder of SelfGrowth.comWhat made David Riklan leave his corporate job to concentrate on SelfGrowth.com?

Now, 8 years later, listen to how he made it so successful that it gets over a million hits a month; how he dealt with the opposition to leaving his comfy jobs.

You’ll also hear about what core strategies and ideals he has for marketing and business success, and how the Dale Carnegie course he took as a young man had a life-long affect on him.
logo-part-1 logo-part-2David shares with us his adamant belief that you don’t need A mentor, why he says to teach what you learn, and how science fits alongside self growth.

Get your FREE goodies here on your way to sign up on his site.

Click on the logos to the left to listen to parts I and II, or on these links for PART 1 and PART II.

Your comments are welcome!

Spiritual Marketing Month at Spiritus, the Spiritual Marketing Directory!

Shelagh Jones - SMAMSpiritus, the Spiritual Marketing Directory, is hosting the Spiritual Marketing Awareness Month!

Starting yesterday and going all the way until the end of October, Spiritus is celebrating and working to greatly expand the awareness of how we can all build our practices, business and marketing upon spiritual values and pricinples – and not only survive, but flourish!

(Impatient? Check out Spiritual Marketing Awareness Month here – my article is up today! And more to come… here: http://bit.ly/SMAMonth)

If you love the idea of using your values and ideals as a platform on which to build your business and marketing strategies – whether on or offline or both – you’ll love what you’ll get from this FREEbie month-long expo!

What you DON”T get (yay!):

  • A million teleclasses you have to show up on live
  • A million bonuses you’ll never even look at or use…
  • A million pitches from subsciber-hungry marketers (yes, you can check out and sign up for the experts’ stuff, but you don’t get pitched every other second or have to opt-in to anything you don’t want!)

But you DO get:

  • A series of great (shorty) articles by biz experts that you can read at your leisure
  • Opportunities to connect – real-time – with internet, marketing and business coaches and experts who all put their values first.
  • Their tips, tricks, techniques, strategies, stories and inner secrets for creating online success with your deeply value-driven business.
  • A chance to register on Spiritus and set up your biz there – even if you aren’t tech savvy or hate online stuff. Set your biz up there and just leave it! (Already know you want to list your biz there? Here’s where you can do that: http://bit.ly/spiritus-for-you)

I know you’ll LOVE Spiritus! Go here to get to the Spiritual Marketing Awareness Month party!: http://bit.ly/SMAMonth

Part One: What is Spiritus, what's good about it, and why would we care?Part Two Spiritual Marketing Awareness Month: Who's Up?NOW: Here are Parts One and Two of my revealing interview with Shelagh! She peeled back the curtains so you could see what spiritual marketing is, why you can do it if you want, why you should even care! Click on the One and Two, or on theI Dare You logos to the left to get to the interviews!

DISCOVER:
How do you align your spiritual values with your business and marketing?
Who else is doing it, and what are their results?

Shelagh clues us in. Whether you’re an MLMer, a coach, energy worker, plumber or graphic designer, if you like to embed your values into your business and marketing, this is for you! We’re creating critical mass!

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List your biz with Spiritus, the Spiritual Marketing Directory

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Angela Treat Lyon Interview: Transitions Radio in Santa Fe, NM!

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I had the wonderful honor of being interviewed by Levi Ben Shmuel, who writes a great blog post for the Huffington Post, on the Sunday radio show in Santa Fe, NM that he hosts with 2 others.

I invite you to listen in on this shorty (5 minute) interview, where I describe graphically how big the problem of the Great Garbage Patch is: transradio.com.

They question me about my Paint 100 Paintings in 100 Days project to raise awareness of the problems around our consumption and discarding of plastic water bottles, and about the Great Garbage Patches in the oceans (there are five) – in the post called The New Good Life – John Robbins, Maitreya & A Floating Garbage Patch (show 1386) Sep 19th, 2010 Posted in Ecology & The Environment – Look for Hour #1. I was on the air from about minute 46 – 53.

And…as an extra bonus

I’m including Levi’s latest blog post – The Festival of Sukkot: 7 Nights, 7 Guests, 7 Inspirational Ways of Seeing.

I enjoyed it because he described a Jewish festival about which I had not one clue before. I was fascinated to discover about each of the 7 Guests, their essences, how they offer different gifts, and how to use these in your own daily life.

Read it here: huffingtonpost.com/levi-benshmuel

Pamela Bruner: The Key to Marketing Mastery for Energy Practitioners

Pamela Bruner Marketing MasteryIf you hate marketing or feel overwhelmed, stressed out or short on time and the very thought of marketing makes you want to bolt, this interview is for you.

Pamela Bruner was a struggling EFT practitioner who finally found the secret to marketing success. Her first foray into the world of big success was her masterful book, EFT & Beyond, in which she gathered the wisdom and stories of 29 EFT experts. Now she’s back with another fantastic offering.

Are you a Transformational Entrepreneur? Isn’t that a great name for someone who is an energy or health practitioners in business to help others expand their health and consciousness?

If you are one, you’ll do yourself a big favor to listen in on my short (30 minute) interview with Pamela, where she gives us 3 major tips (and a couple more) on how to shift your marketing from drudgery to delight. AND…she tells us what kind of numbers her own income in the past 18 months has been – woohoo! A far cry from struggling!

The Daring Dreamer Showcase: Interviewing Pamela BrunerI felt honored to be given a sneak peek into the Key to Marketing Mastery, her new course exclusively for Transformational Entrepreneurs, so I invite you to get the same revealing sneak peek – listen to this shorty audio: CLICK HERE or on the logo to the left to get to the interview.

Have fun! And here is where to get her program: http://YourMarketingMastery.com.

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Daily OM Course: Medical Intuitive Carolyn Sutherland

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Angela Treat Lyon: Interviewed on Success with Kate Radio Show

ATL-BEEDERS

Today the tables are turned!

I was interviewed by Success Coach Kate Beeders on her Success with Kate Radio Show this weekend. Find Kate here: successcoachingwithKate.com.

It was such fun – Kate’s a good interviewer. You’ll hear all about passion, creativity…how I first decided never to be bored and always be as passionate and alive as possible…and my renegade EFT ideas that say don’t neutralize that energy!

I also fill you in on why I believe my tapping books are the best around; my how-to-get-out-of-being-broke money books, and lots more.

HERE’s where to get Part One, and HERE’s where to get Part 2.

 

Patricia Bengston, Stone Sculptor: Living Her Deepest Dreams

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One of California’s foremost stone sculptors, Patricia Bengston-Jones is a shining example of a Daring Dreamer – someone who doesn’t take Normal for one minute and who bucks the odds to live her Deepest Dreams. Not because of any rebellion, necessarily, but because it’s simply who she is and what she does.

She’s a powerful example of someone who really lives her passion, not alowing the numbing, everyday trance that surrounds us that says, “get a job, be norrrrmaallll…” overtake her!

Raw, mythical power

I was really taken with her work. I love the raw, mythical quality of it, and how she allows the stone to be stone, rather than trying to make something pretty-pretty out of it. It’s stone: heavy; plain; figured; textural; translucent; eternal; even humorous.

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I love how her forms give you an inkling of a story, but not much more than will tickle your own frames of reference and put you on the beginning of a path to create your own stories from the images.

Time and Form

lets-clean-the-barnaclesIDYRHere is one of the pieces I loved the most. Although these are all maritime themed, not all of her works are.  Let’s Clean the Barnacles Off: made from Travertine and Slate, 10″ x 7″ x 20″

 

Here’s what she has to say on her site: PBengtson.com

“As a seeker of knowledge, with ten years of landscape and (color) field painting in 1972, I returned to finished my education, to find answers in my search of the ‘unknown’.

“This led me into sculpture and using concepts of the prehistoric monumental stone sites and myths. I visited England, Italy and Mexico, and lived in the Southwest.

I used the monolithic forms, arches and stacking or layering to denote the passage of time in my sculpture

bengston-jones-marble“This background information along with the mythology of the Vikings, has helped me research my own heritage which combines Swedish and Northern European.

 

“My endless search has helped to shed some light on the unexplained phenomena of my past cultures. It enables my sculpture to come together as a ‘Passage to My Heritage.’ ”

Make sure you visit her site for more mythical, powerful stone and glass work – especially check out that gateway she’s carving in the image above! See lots more of her works at her website, PBengtson.com.

 


How My Ma Lived Artfully and Why I Never Paint Gory Stuff

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When I was a child, I admired the fact that my mother was a professional artist.

She painted stark watercolor land and seascapes, inspired by the windswept beaches, watering holes and harbors up and down the New England coast that she and my dad sailed through.

She was often commissioned to do pastel portraits of our friends, neighbors and their kids. I remember going with her to the portrait sittings and playing with the siblings of the kids who were sitting. We were all bored, and made fun by creating our own portraits. That’s where it all began for me.

ma-painting

This is one of her watercolors of Cold Spring Harbor, Long Island, where we lived.

I wasn’t such a huge fan of her portraits, but I loved how she could get across the idea of the glassy water of Bar Harbor, Maine using one swipe of her brush, or the freedom of a gull in the air with only a squiggle made perfectly, freely just-so. Because of her, I started drawing at age six, and never stopped.

Gory stuff

I used to pore through her art history books, study her sketches, snitch any old art materials it looked like she’d abandoned, and practice on her scraps of paper.

goyaOne of the things I remember clearly about her books were the gory, hideous war paintings from before World War I.

I didn’t realize that at the time that they were painted, drawings and paintings were the only way that anyone could communicate what was happening to people in one part of the world to the people in another.

Instantaneous communication is so now ubiquitous – even back then in the 50s with our dial phones, radio and the beginnings of TV – that I thought it was just sheer perversity that anyone would want to paint such subjects.

I misunderstood the function of art before radio and TV. I didn’t get that Goya’s paintings and Daumier’s drawings were like newspapers today, conveying what was going on at the time.

If you look back at their amazing work: Francisco Goya (see here) and Honore Daumier (see here), could have unquestionably been Pulitzer prize reporters for their eras. Nonetheless, I was dismayed by their subject matter – most of which was far milder than what is “normal” to see in the media today.

Not for me

I decided that I’d never paint or carve anything so gruesome. I wanted to see color, light, delight, soul, depth, honesty, courage, beauty, inspiration, power, connection to the divine. I decided, too, that I had to go beyond just making art – I wanted to live my life artfully, as well – although I really didn’t know quite how to do that yet.

Over the years since those days, I have made a practice of just that: trying to live my life as artfully as I can. I’ve found that attempting to make each thing I do perfect leads to stagnation, boredom and huge anxiety (will it be good enough; can I do it?). Instead, I just slow myself down a fraction to be able to breathe in and out, look at what I’m doing or the person I’m with, then appreciate them as much as I can. When I do that, life seems to light up somehow.

Speeding through life

I’ve noticed that people who have a hard time don’t quite reach the levels of success they’d like, or the relationships or money they want. They are also the ones who forget to add beauty to their lives.

I have also noticed that these same people also have a tendency to speed through their lives as if they are being chased by some huge expectation … that they simultaneously believe they will never attain!

Speeding through life produces an inability to appreciate your surroundings, your relationships, yourself or what you do accomplish.

Without appreciation, how can you thrive?

You can’t – at least not as fully as you would, otherwise.

Think of the word “appreciation.”

The root word from which it is derived means “precious.”

To appreciate is to make precious, dear to your heart. Imagine if you stopped long enough during your day to appreciate your feet, and how they carry you all over the place. Even though you give them so little attention, there they are doing your work.

  • What could you do for your feet today that would make them (and you!) feel delicious?
  • What could you do for your friend today that would help him or her feel great?
  • What can you do as best you can that would make you feel like you accomplished something today?

That’s living artfully.

Think of your kitchen. It’s where all the food in your life comes in, gets stored, cleaned, and prepared for your life fuel. How much do you appreciate your kitchen? What would it take to stand in the middle of that kitchen and look around, radiating appreciation to the counter tops, the sink, the fridge, the floor? Not much!

Try it and see how that feels.

Then do it with other places in your house. You’ll notice that there will be places you’ll want to clean up a bit, maybe move some furniture around, open windows. Don’t be so anxious to do it right away, though.

Give the room your love first, and ask yourself, if I were to really love myself, and live artfully, appreciating and doing everything the best I could, how would I like this room to be?

Make mental notes as you go through your day as to what you could slow down, take a breath in and out, and appreciate. Then do it. Doesn’t have to take long at all!

Make mental notes about what you’d like to change in your house, your behavior, your relationships, your business. Make changes gradually, and celebrate them and how those changes make you feel.

Note and appreciate the people, things, and places that you want to honor for having stood by you for a long time. Even take a second to write a line of appreciation on a card and send it off to one of those people.

THAT is living artfully: create your life on purpose, in beauty and appreciation.

I know you can do it, and that the more you do, the better you’ll feel. And the better you feel, the better your life will be, day by day by day.

Do You Have Great, Unshakable Support for Your Life?

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One of the most precious things that can help make your life as great as you wish it to be is an unshakable support system.

Whether that consists of your family, friends, co-workers, business team or a great coach, that support is essential.

These are the people (or person) to whom you can go and feel safe, and by whom you feel loved and uplifted.

With them, you can open your heart, let your hurts fall out on the floor for examination and healing, without any judgement or criticisms or you-should-haves.

They stand by you

They love and support you with massive amounts of love as you be with that pile of scary stuff, deal with it, and decide what to do next.

They stand by you as you go through and transform your circumstances, attitudes, thoughts, or situations so you end up feeling good, so you feel open and delighted again.

hugYou know for certain that they have the uplifting energy and sweet, unbiased love and support that only someone who believes in you can give you.

You know for sure that, even if they don’t have any solutions for your problem, any new perspective through which to look, they still love you without judgement. And that they will be with you until and as you choose something new, something that does work for you.

You also know that, even if you don’t don’t like what they have to say, they will tell you the truth of their own experience; they will give you their opinion and perspective; and they will tell you how they feel.

And you know that they will never insist that you do anything their way–that yes, they’ll have their say, but they know that you need to make your own decisions that may even be in direct opposition to what they say or would do, themselves.

To have a person in your life
who will be this for you is mighty precious.

It’s a gift beyond measure. It’s like having a rock to lie down on in the sun and breathe in new light and life. It’s strength where there seemed, before, to be none. It’s a line to life when life itself seems impossible. It’s a mirror for the depth of your own power, the power that takes you where ever you want to go.

These are the kind of people who ask you what you’d like to get out of this situation, rather than joining you in blame, shame, resentment or pity parties. You’ve found a gem. What a gift!

Do you have a person like that?

If not, I invite you to become one, yourself, to at least one person.

You’ll find out what it’s like, to be that generous, that kind, that truthful. It will grow you faster than you can even begin to imagine. And one day you’ll see that you’ve had people like this in your life the whole time–you just never knew it. You just never recognized them.

If you do you have people in your life who love you and support you, who make you feel safe and like you can do anything you set your mind to, then send them love and gratitude, because they need it, too!

I send you an ocean of love.

 

Brian Jud, Author, Publisher, Marketer: New Ideas & Tips

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Brain Jud, powerful publisher, author and marketer, is my guest this week.

If you are an author, whether new or seasoned, or a budding writer, you’ll definitely want to listen in on this one, because he discusses a couple of crucial items you need to know.

jud-bkFind out how Brian wrote the book that helped his two college-age kids get out of the house and get jobs.

You’ll hear how he left his corporate job, created – and then lost! – his own business, compelling him to create and succeed at his next business, publishing and marketing.

12-11-logo-4-1hCLICK HERE to hear about what he does for BookSurge.com, the amazing success that that has become in just 18 months, and what he believes that will become.

He also reveals a different way you wouldn’t ordinarily have thought of to get your books published!

Click here to get his book:
How to Make Real Money Selling Books

 

Conquer These 3 Crucial Mistakes for More Effective Marketing

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Do you make these critical marketing mistakes?

If you don’t understand and resolve these three mistakes, your marketing will never be fully effective.

Whether you are a health practitioner or car salesman, a rank beginner or a seasoned executive, the powerful principles and easy steps I show you apply across the board.

I invite you to listen to the AUDIO of this eye-opener seminar I held, and discover for yourself these Three Crucial Marketing Mistakes so you can flip them over and  make your marketing easier and more fruitful.

Click on the Daring Dreamers Radio logo to the left to listen to this unique seminar.  You can download it for future reference, and you can get some really nice FREE goodies at the end of the recording!

Here are links to some of the resources I mentioned on the call: HOSTMONSTER.COM: hosting with unlimited sites, and way more;
ELANCE.COM;
SAMANTHA HARTLEY
at Enlightened Marketing for branding; AUDIOACROBAT: for recording, podcasts, videos, videocasts, and publishing on iTunes; and
ALEX MANDOSSIAN‘s report on repurposing your products.
Look for VAs (Virtual Assistants) here.

 

Annabel Fisher: Courage and Determination Help Her Found AAMET

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Annabel Fisher is the founder of AAMET (Association of the Advancement of Energy Techniques). I want you to see how her courage and determination helped her continue on through a terrible illness to come out the other side and create a world-wide organization that helps thousands of people become emotionally free.

In today’s chaotic world, her story serves to remind us that we really can persevere and triumph.

IDareYouRadio.comClick on the icon to the left to listen in on our interview as we talk about how she and I both used EFT (tapping) to relieve ourselves of very intense, chronic conditions that we feared would be with us for the rest of our lives.

Take careful note of what she did to help herself, and how at first it seemed like it backfired on her!

She had been diagnosed with Chronic Fatigue Syndrome, and was very painfully going about her life feeling ill, exhausted and in a wheelchair. I suffered from suicidal depression. We were both filled with anger, fear and resentment–and ended up clearing it all.

OK, you’ve heard of people using tapping to get rid of illnesses, depression and pain before, but I bet you didn’t know that, for a while, tapping felt like it was making things worse for us both!

Backwards? Huh?

I had been tapping for 4 or 5 weeks (this was 2002, when I was an Artist-in-Residence living in New Zealand), and I thought I was the only one this seemingly backwards experience happened to, and felt very discouraged. Find out why that happened to us, and what our answers were–hers in the UK, mine halfway across the world in NZ.

AAMET in Canada

You’ll also find out about why she started AAMET in Canada, where else it is now available, what her trainings are like and who else she recommends for those of you who want to become top-notch practitioners.

If you are attracted to becoming an EFT practitioner, please know that there are very good training and certifications available other than Gary Craig’s.

These workshops and programs help you get hands-on training with other live students, so you not only increase your knowledge and understanding of tapping, but also your ability to work one-on-one with other, real human beings. This is training you won’t get sitting there watching DVDs.

annabel-bkI highly recommend Annabel’s trainings.

She is the Creator of The Healing Game Process, and is the leading authority on using this process to reclaim vibrant health and true authenticity. She is the host of the radio show, The Healing Game.

Annabel Fisher has worked with thousands of chronically ill clients from around the world since 2004. Her journey with this work began when she healed a chronic health condition of her own, in which she was wheelchair-bound. As a result of her work in the field of chronic illness, Annabel wrote the book, The Healing Game: Transforming Chronic Illness Using EFT

Does Your Brand Miscommunicate What Your Biz Is About?

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Guest article by Samantha Hartley, Enlightened Marketing Expert

I once had a client, Greg, who came to me for assistance with his marketing.

He’d invested a fortune in his company but wasn’t attracting enough paying clients.

He was scraping by, waiting for the momentum to kick in.

And it wasn’t kicking.

Greg hadn’t been frugal about his marketing materials. They were developed by professional designers and copywriters and were polished and fashionable.  There was only one problem: they didn’t communicate his brand.

Who do you work with?

How do you help them?

What do you do for them that no one else can do as well?

Why should anyone choose you instead of the alternatives?

That’s what your prospective clients want to know. When people meet you or see your website, they’re asking, “How should I think about you? Where do you fit in the filing cabinet of my mind?”

Like Greg, many entrepreneurs who come to me for help with their marketing are actually struggling with an identity problem: they don’t have a clear one.

A brand is the unique identity of your business.

Your brand identity includes:

  • Who your intended audience is
  • What makes you the right choice for them
  • Why they should believe your claims

In Greg’s case, he could have ditched the expensive brochures no one reads, and the confusing web site filled with puzzling images and then just shared from his heart:

“I work with small business owners who are tired of hiring candidates who present well but don’t perform. I help them to identify the profile of the ideal candidate and the best way to select them. As a result, they hire the right one the first time, save money on training and make money by having a productive employee from the get-go. My system doesn’t rely on self-reporting, so profiles are more accurate, as seen by our 92% retention rate.”

What example would YOU give of a brand identity?

More often people think of the Nike swoosh logo or Starbucks’ green mermaid.

But those aren’t brands – they’re logos.

You may think of Big Mac hamburgers, Crocs holey shoes and iPod players.  But those aren’t brands – they’re products.

Positioning

Even for entrepreneurs and solopreneurs, brands need to be positioned, which means defining who they’re for and why they’re the best choice for them.

In the example above, we have an intended audience (small business owners) and a differentiator (very accurate profiles); this is the beginning of brand building.  In addition, you should articulate a brand promise (money saved on training and made on productivity) that lays out what to expect from an experience of your brand.

What’s your brand promise?

  • Volvo promises its cars are the safest.
  • Ben & Jerry’s brand promises innovative ice cream flavors and social responsibility.
  • FedEx promises your stuff will be delivered overnight.
  • I promise you can increase sales without selling out.

Unenlightened marketers skip this step entirely and doom themselves to commodity status.  Do you want to be just another entry in the Chamber of Commerce directory?  Of course not!  You want to be the Starbucks of your profession.

Starbucks proved the power of branding by transforming a measly pennies-per-cup beverage into an experience its audience would pay scads of money for.

They expanded the coffee playing field from simply aroma and flavor to include atmosphere, skilled service (not from wait staff, but “baristas”), fair trade and more benefits than my poor little truck stop coffee counter had ever heard of.

How can you transform your own commodity into a brand?

(Hint: differentiated value)

The irony here is that almost every business has a brand identity of some kind, just not necessarily the one they want.

I’ve heard people refer to “the expensive place,” or “that weird guy who does something health-related.”

They’ve called brands “cars for old people,” or “the ones made in sweat shops.”

Our task is to brand ourselves, consciously, with an identity, and work to make it at least as prominent in the minds of our audience as the other impressions they receive.

If you don’t do it, someone else will do it for you, and you might not like the results.

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© Samantha Hartley 2009 EnlightenedMarketing.com

 

Samantha Hartley, Branding Expert: Hints & Tips for Your Biz

samantha

I’m delighted to bring you dynamic entrepreneur, Samantha Hartley, who is an expert at helping business owners recognize and create their business brand identity.

If you have a business, this is important – and even more so if you have no brand identity, you’ll really want to listen to this week’s show.

What, exactly, IS branding?

Why do you need to be so conscious of it, and careful in its creation?

Most of us think of branding being your business card, how your brochures and other promotional materials look, your office, your websites, your Facebook pages and Twitter feed – even how you answer the phone!

Your brand identity is more!

Your Brand identity is at the root of all the things I listed above. Once you have created a brand identity that is aligned with your values, talents, gifts and the value you bring to the marketplace, it expresses

  • who you (or your business) are,
  • what you do for your clients, and
  • is your representative even when you’re not there to speak.

IDareYouRadio.comI invite you to click on the link or the logo to listen in to our powerful conversation where Samantha shares lots of hints and tips about branding, what it is and how you can up the oomph of your own.

Her tips will help you consolidate your thoughts and ideas about getting your brand created in a way that concisely and clearly communicates the value of your business.

Take her great brand assessment (free) at her site to see where your understanding of your business and its value and how you express it stands–you’ll get back a 5 to 11 page report according to the answers you give on the assessment. I took it, and learned a lot!

MORE: Take Your Biz to the Next Level!

I interviewed Samantha again for more info on branding, in case you’re at the point where you’re ready to take your business to the next level. I call it: Can People Find You Amidst the Marketplace Chaos?

IDareYouRadio.comClick on the I Dare You Radio logo to the left, or Listen to this important information HERE.

 We also created a shorter (12 min.) audio for you about the Branding Action Roadmap Course, which you can hear here (hear hear!): Are You Invisble in the Marketplace? The Branding Action Group will Save Your Pretty Butt!

Pamela Bruner, Millionaire Energy Coach: 5 Steps to SuccessClick on the Daring Dreamers Radio logo to the left, or LISTEN HERE

 

Dr. Mark Starr: Hypothyroidism and What to Do About It

mark-starr

“I never imagined I would become the modern-day expert on thyroid and its impact on chronic illness. When I researched mitochondrial disorders and thyroid, I realized they were one and the same.

The last landmark book written about hypothyroidism was by Dr. Broda Barnes in 1976. I hope my book will allow me to help doctors and patients get back in touch with this basic tenet of medicine.

Without this knowledge, patients go from office to office, searching for answers and too often getting just superficial treatment of symptoms.”

Dr. Mark Starr, 21Centurymed.com

IDareYouRadio.comI invite you to join me on Daring Dreamers Radio with my special guest, Dr. Mark Starr. You can find this interview on iTunes, as well. Search podcasts for Angela Treat Lyon’s Daring Dreamers Showcase!

As you listen, Dr. Starr will answer these questions:
•   What used to be the name for what doctors now call fibromyalgia?
•   Why do fibrolmyalgia sufferers usually have hormone problems, predominantly thyroid?

•   How did Dr. Mark Starr come to realize that his muscle pain was because of hypothyroidism (low thyroid)?
•   What is a basal metablism test, and why does Dr. Starr consider that type of test for the thyroid more comprehensive and conclusive than the standard thyroid testing done by blood?

•   Why does Dr. Starr believe that the synthetic forms of thyroid hormone don’t work as well as the “old fashioned” dessicated form?
•   Why did the drop in deaths by infectious disease result in more heart attacks and other previously unknown diseases in the mid-1900s on?

•   Why, if you eat a low amount of fat in your high-protein diet, does your metabolism actually slow down and your need for thyroid skyrocket?
•   What will you get when you buy a $20 portion of a cow? (!)

•   What do milivolts have to do with your teeth, infection and health?

•   How many mercury frequencies are there in your aura?
•   Why does raw milk not get infected the way ‘they’ say it does, and what are the advantages of using it?

Get his book here: Hypothyroidism Type 2: The Epidemic

Resources:

•   Raw milk in your area? rawmilk.com
•   Dr. Jerry Tennant: tennantinstitute.com
•   Prill Beads – try getting them on eBay.com (get the $8 ones, not the $3 ones)

Important info:

There’s voltage in your teeth? Their relationship to your pH is important? Who’d have thunk it? Check this out: tennantinstitute.com
Dr. Tennant’s amazing story HERE.
Healing is Voltage 2 HERE.
How Mercury Damages your brain HERE.

Books:

•   Solve the Riddle of Heart Attacks
•   The Demise of the Cholesterol Theory
•   Breast Cancer and Iodine
•   Iodine: Why You Need It and Why You Can’t Live Without It
•   The Roots of Disease Connecting Dentistry and Medicine
•   Root Canal Coverup
– by the man who invented the root canal procedure!

Dr. Starr is a medical doctor who specializes in integrative medicine, pain, hormones, and the prompt rehabilitation of acute and chronic sports injuries. He utilizes a wide array of alternative methods that allow the body to heal itself naturally. These methods include desiccated thyroid, bio-identical hormones, nutrition, homeopathics, trigger point injections, Hans Kraus’ protocols and exercises, Tennant Biomodulator, low-intensity lasers, and other energetic modalities.

Dr. Starr’s progressive approach to alternative medicine offers cutting-edge therapies designed to accelerate the healing of hypothyroidism, Chronic Fatigue Syndrome, fibromyalgia, Candidiasis, arthritis, sprains, strains, and fractures.

Saskia Roell: Pulling Up Stakes and A Suitcase Full of Faith

roell

Can you imagine yourself walking in the door one day and announcing to your 5 kids and husband that you want to close up all your affairs where you are, and move–lock stock and barrel–all the way across the ocean to another country? Where they don’t speak a word of the language?

It’s a true story! Saskia Roell rallied herself, her husband and their 5 young kids, and moved from Holland to a tiny seacoast town in Massachussetts.

Why????

roell-bookFind out why on earth she would want to do such a thing out of the blue, and how she did it–seamlessly and in fun.

12-11-logo-4-1hClick on the Daring Dreamers Radio logo to the left to get to my 32 minute interview of Saskia.

You’ll be inspired and moved at how one person can create such a sense of adventure and excitement that a whole town ends up supporting them – even right up to when their household possessions come – how the kids learned English in only a few months, and what kind of job opportunities presented themselves right at their feet

You can get Saskia’s wonderful book about her amazing journey and how she and her big family found Home on the shores of the US here: A Suitcase Full of Faith

Rupa Marya: Respected Doctor, Accomplished Musician

rupa

Rupa Marya: Respected Doctor, accomplished Musician, is such an inspiration to those of us who are not strictly right or left brain oriented. She’s the perfect embodiment of the idea that left informs right, right enhances left. She juggles two seemingly disparate careers – and thrives doing it!

In short, she decided to go for her doctorate, but couldn’t stay away from music. She decided to do both–and kept each side secret from the other! As I searched for other viable news reports about her, I found these two articles below. I hope you enjoy reading about her!

From ABC news: (Read the whole thing HERE)
“Rupa Marya grew up seriously thinking she would become a doctor. She also wanted to be a singer, it was what her parents – immigrants from India wanted for her as well. Her heart was also in music so she felt pressure to choose between medicine or music.”

From Boston: (Read the whole thing HERE)
She says, “”Watching this country become more fearful and journalists becoming the mouthpiece of the administration, I became so angry,” says Marya, on the phone from Sweden. She performs with the April Fishes Tuesday at Johnny D’s as part of a North American tour that includes the Montreal Jazz Festival and Quebec City’s Festival d’Été.

“I couldn’t pick up my guitar,” Marya says. “It was too painful. But then I started to think about what would it be like to create music that reflected what I wanted to see in the world, to give a voice to the things that weren’t getting any airtime. I started with an assignment to write 10 songs about love, compassion, and uncertainty in a time of love across borders.

“How we convey information to one another is something that’s very interesting to me,” Marya says. “As a doctor, there are so many ways you can miscommunicate, and it’s always a challenge. How do you tell somebody they’re dying? How do you tell an audience that people in their neighborhood are living with so much fear of being deported that they don’t seek proper medical help? It’s like the riddle of my life, and I explore it several different ways, through music, and through these kinds of investigations.”

Are You Being True to and Living Your Energetic Truth?

tuttle

Have you ever been told to hush up?

Or told to lighten up?

Or maybe someone said to you: “get a thicker skin,” or “you’re too sensitive!”

Or, “Get serious!”

And did you end up trying to be some way that was completely not ‘you’ in an attempt to be loved or more acceptable?

I have. I’ve been shushed, told not to laugh (right!) and in particular, not to laugh so loud. And, “You’re too much!” If I had a dollar for each time I’ve heard that I’d never have to work another day in my life.

I simply, naturally, as part of my energy make-up, have lots of ‘swift,’ substantial, powerful energy. It comes with Angela Treat Lyon territory.

Maybe I ‘should’…

But I used to think that, in order to be more acceptable, I ‘should’ be more quiet, speak more softly, walk more gracefully–that there was something wrong with me.

Ha! There certainly wasn’t! Yes, of course I’m OK with me now, but I sure didn’t used to be. And I used to compensate for what I thought of as my blunders and gaffs by trying not being my natural self. I ended up trying to be an ideal that just didn’t fit me, and I felt like a fraud, unaccepted and really, really angry. I was living a lie, and I was afraid to live my truth.

At last, more understanding!

This week, I finally availed myself of Carol Tuttle’s Online Energy Profiling system. I wish now I had gotten it before when I first heard of it. She really hits home when she says that the very thing you don’t like about yourself or that you’ve been criticized for may be your greatest gift–even your mission!

I am really impressed with the clarity and quality of Carol’s site, the videos and Carol’s delivery. BUT–most of all, Carol’s knowledge and ability to deliver it in a soft, yet incisive way, while simultaneously weaving in pointed stories about herself and her own family and how profound this information has been for her, had me riveted.

I am so impressed. I’m not a sit-down-and-watch-videos-for-hours person, but I sat in this very seat and spent three+ hours watching each online video segment, beginning to end. They were that good. No, they were astounding.

No hype, no this-is-how-it-is, no you-must-do-this or thats–just clear information that makes things understandable. So simple–yet complex and deep; interwoven so neatly. It was such a pleasure to listen, watch and soak in every word she said. I even watched a couple of the segments more than once–unheard of for me–I’m a watch-once-and-that’s-it person.

Don’t want to wait? Use THIS LINK!

Why is this system so profound?

See what you have to say to these phrases and questions:

Have you ever been told:
You’re too much!
Lighten up!
Get a spine!
Don’t be so loud!
You don’t need to be a perfectionist!
You’re too sensitive!

Or been asked:
Why do you always have to be the life of the party?
Why do your legs bounce like that–are you going somewhere?
Who the heck cares about your family tree, anyway?
How can you sit there without moving an inch?

I bet you didn’t know how to respond.

Other than collapsing into I-can’t-be-me, or feeling angry and rebellious that you’re not OK the way you are, or just ignoring the hurt.

But if you were familiar with the four types of energy, you’d know that each one of those questions and statements fits one particular profile. And if someone said one of those things to you, you’d know how to respond!

Here’s the thing

If you have been told that you’re the life of the party, did you know that you have an important mission? Don’t let people misread you anymore–you do have value, just the way you are. Could you imagine Goldie Hawn trying to be serious? Wrong!

And doesn’t it get old being told you’re too sensitive, get a thick skin?

Did you know there’s a purpose for your sensitivity and you’re just as valuable and precious as anyone else? And did you know that highly sensitive people are in the forefront of thought and design in the world?

I was able to use Carol’s energy type information this week with a client when I realized that I was using words that fit my own energy style rather than hers, and she was blocking them like a wall. When I started using words that fit her energetic style, she opened up immediately. This is way beyond NLP!

Are you curious?

I want you to imagine how you’d like your relationships to improve–whether with family, friends, clients, co-workers or complete strangers. They will once you understand the energy types better.

You’ll find out what mission 1s have in the world, why 4s like to wear black, why 2s are so obsessed with past and future, and why us 3s are so bold!

Carol shares some poignant anecdotes about herself, her husband and her kids–how their lives improved and how much more they understand and appreciate each other now that they get what their energy configurations are.

I wish I’d had this understanding right from the start–what a difference it would have made–maybe my  family and I wouldn’t have had the ultimate dysfunctional experience! We all could have lived our truthful beingnesses.

I strongly recommend Carol’s Online Energy Profiling system.

What makes Energy Profiling® one of the most accurate assessment tools is it’s reference to not only personality traits, but to our unique expression in body language and physical features.  Because personality can be altered, adapted, and shamed, many people are not living true to their dominant expression in all areas of life.  Consider the possibility that the way you doodle and your facial features may say more about who you really are than your personality!

Discover what Type of person you are by discovering your unique Energy Profile® today and start living true to the power of you! Pretty amazing.

Use THIS LINK to check it out and get it for yourself.

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EFTinEveryHome.com
You can help get EFT into every home on the planet–just share this EFT Basics site with everyone!

Elaine Nitz: Jumping from Programmer to EFT and Healing

elaine-nitz

Elaine Nitz is a Success Coach and Energy Healer, and is my guest this week on the Daring Dreamers Showcase.

Her new book, Release Your Limitless Self, Disarm Your Self-Sabotaging Trigger Phrases, is a fantastic resource of an enormous pile of setup phrases that you can tap on and use to literally disarm the phrases you hear in your everyday life that keep you from moving forward and creating the success you desire.

IDareYouRadio.comClick on the IDareYouRadio logo to the left to listen in as she tells what it took to move from being a programmer in the ultra-left-brain world to an intuitive energy healer!

You can find her at TapIntoYourDreams.com.

Click right here to get her book, Release Your Limitless Self! Disarm Your Self-Sabotaging Trigger Phrases

If you have ever felt confused as to what to say when you are tapping using EFT, the Emotional Freedom Techniques, relax and let this book serve you!

Release Your Limitless Self! Disarm Your Self-Sabotaging Trigger Phrases is a powerful collection of phrases and setup statements that help you find just what to say to get through the limiting beliefs and habits that have thus far stymied you in your quest to create and live a better life.

Is Your Audience Primarily Women? If Not, Why Not?

women-in-biz

Maybe you didn’t know that women control:

52% of businesses in the US!
70% of the spendable income!

Might want to update your thinking about women! Check out this article: Women in History, for more info and a good laugh of enjoyment at the amazing things we women have done!

Here are just a few:

star-yellow In 1845, Sarah Mather received a patent for the invention of a submarine telescope and lamp. This was a remarkable device that permitted sea-going vessels to survey the depths of the ocean.

star-yellowSilver Screen superstar Hedy Lamarr (Hedwig Kiesler Markey) with the help of composer George Antheil invented a secret communication system in an effort to help the allies defeat the Germans in World War II.

The invention, patented in 1941, manipulated radio frequencies between transmission and reception to develop an unbreakable code so that top-secret messages could not be intercepted.

star-yellowA unique safety elevator
was invented by multi-patent holder Harriet Tracy; and an important device for the lifting and transporting of non-ambulant invalids was invented by Sarah Sands.

star-yellowMargaret Knight was born in 1838. She received her first patent at the age of 30, eventually received some 26 patents. Her machine that made flat-bottomed paper bags is still used to this day!

Sally Fallon: Nourishing Traditional Foods You Can Make

fallon

I love this book!

Did you know that:

* That patients with severe burns are often force-fed huge quantities of eggs as a source of protein to rebuild loss of skin?

* That a study done with over 800,000 people by the American Cancer Society revealed that “non-egg users had a higher death rate from heart attacks and strokes than egg users”?

* The word ‘marathon’ actually means fennel?

* That you can make an immune-boosting drink from beets that has been consumed in Europe for thousands of years?

Where am I getting all this good stuff?

fallon-nour-tradFrom an absolute must-read, must-keep book by Sally Fallon: Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and the Diet Dictocrats

“This well-researched, thought-provoking guide to traditional foods contains a startling message: Animal fats and cholesterol are not villains but vital factors in the diet, necessary for normal growth, proper function of the brain and nervous system, protection from disease and optimum energy levels. Sally Fallon dispels the myths of the current low-fat fad in this practical, entertaining guide to a can-do diet that is both nutritious and delicious.”

I believe it will have more of an eventual impact than the ones Adele Davis wrote in the 60s that spurred such a health-food revolution.

Nourishing Traditions is not just full of plain old same-old, same-old recipes, it’s recipes that are geared to help you be well, often derived from folk tradtion based on regional foods that were used for various health-giving properties.

Stories Galore!

She includes pages and pages of anecdotes, scientific research, stories and folk tradition passed along for centuries, all rolled up in the one 600+ page book.

I thought you’d love this book if you are fed up (LOL) with being fed hype, BS and lies by the big food processors. Wait til you read what she says about cream and butter (page 88)! And on page 130, one small sentence about using MSG *only once* gave me chills. And why raw honey helps you digest bread and other starchy foods (page 490)!

All kinds of great recipes that, in very simple and do-able form, allow you to build your immune system, add vitamins and enzymes, and create incredibly good-tasting foods. I’ve been experimenting with these for a couple of weeks and haven’t found one I didn’t like or enjoy. I especially love the lemon drink made with whey that tastes almost like beer, but is not fermented with alcohol!

Click to get the book: Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and the Diet Dictocrats

More cool things about food

And here’s a good one: Patricia Hardman, PhD., who is the Director of Woodland Hall Academy, a school specifically for kids with hyperactivity and learning disabilities in Florida, says “We can change a child’s behavior dramatically by lowering his or her intake of sugar.”

She goes on to say that one child, who was tested 140 on his IQ test, was retested after a weekend stay with granny, who plied him with sweets.

This time, he came in at 100. After 3 days he was tested again and – you got it – back to 140.

 
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